door Pro Dienstencheques - 3 years 1 month ago
Friday 18 June is the Day of Cleaning, a day on which Group Daenens thanks all domestic workers extra for their daily efforts. This year, too, the group of companies is organising a large-scale compliments campaign. All clients are invited to send in a personal message to thank their household help.
Group Daenens' action is now in its fifth edition. Last year, the group asked for a round of applause for the household helpers; this year, the theme chosen was 'You make the difference'. "Because our household helpers really do make a difference for their clients," says Nico Daenens, managing director of Group Daenens.
"Day in, day out, they take care of much more than just a freshly cleaned house and neatly ironed clothes. Household helpers support a very diverse group of customers: elderly people who are able to stay at home longer, dual-income couples who are able to stay at work full-time or single-parent families who are able to keep the work-family balance more feasible.
For many customers, this relief really makes a world of difference. Household helpers therefore undoubtedly deserve our recognition, which is why we call on all our customers to leave a personal message for their household help via the website: https://dayofcleaning.be/
Last year, the campaign generated more than 8,000 messages, which you can still read on the website. Each message is also delivered personally via SMS to the household help. More than 150,000 domestic workers support more than 1.2 million families. They do a wonderful job, and they have every right to be proud of it.
Domestic help with service vouchers is very popular. More than 1 million users call on a professional household helper on a weekly or biweekly basis. Like most other sectors, the sector was hit hard during the corona crisis, but in the meantime the situation has stabilised.
"It is in moments like these that we realise how essential household helpers are for every user and every family. To me, household helpers are silent powers, heroes even, who deserve a lot of respect", says Nico Daenens.